Frankfurter Allgemeine Zeitung Germany – F.A.Z. PLUS



Matthias Müller von Blumencron, editor-in-chief digital media, Frankfurter Allgemeine Zeitung:

F.A.Z. PLUS is the modern newspaper for our digital era. These days, when everything is getting ever more complex, our excellent journalism provides better orientation. F.A.Z. PLUS’s user prompting is intuitive and very aesthetic. It is fully geared to all the common terminal devices out there. It goes without saying that the F.A.Z. has now been fully optimised for smartphones. In terms of contents, we use all the innovative narrative techniques the digital world has to offer to explain things and complex connections both faster and in more detail. These increasingly include multi-media presentations: digital animation, diagrams, video clips are getting ever more important.“

Thomas Lindner, managing director, Frankfurter Allgemeine Zeitung:

“ The F.A.Z. invests in new products and consistently pushes the digitalisation of its contents. With F.A.Z. PLUS, we launch another high-quality product  on which our editorial staff and the publishers have closely cooperated over the past few months. With F.A.Z. PLUS, we also want to win over the target group of the ‘young elite’. After the successful launch of our news app, F.A.Z. Der Tag, last year, we are quite sure that this new digital paper will also fascinate readers.“

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