‘Swiss Review’ is a dedicated magazine issued by the Swiss state for Swiss living abroad. It’s been published for over 42 years in no less than 14 regional editions in German, French, Italian, English and Spanish. In 2014 its management decided, that the content should also be available across different channels and platforms. Not a straightforward task – as a governmental steered publication, all content must be replicated verbatim. A mere webpage did not suffice, they wanted their readers to be able to access the content when they want it, where they want it. An app appealed more, because of its user-friendliness, enabling readers to tailor settings and push notifications to their preferences. Not to mention being easily accessible on all devices. The publication had worked with a PDF version before, which worked perfectly well on tablets, but had its limitations on smartphones.
From March 20-21, the contemporary venue of the Deutsche Telekom in the heart of Berlin hosted the annual Digital Innovators` Summit. 600 visitors from 37 nations joined 70 speakers, enlightening the information-starved audience on the present and future of the digital media industry. Publishers, journalists, founders, venture capitalists and CEOs alike mingled and mixed, turning the show into a true multichannel nirvana.
Today Eversify confirms its participation in the Digital Innovators’ Summit 2017. The team will detail the strengths, opportunities, challenges ahead in mobile publishing at its “Work & Chill” Stand No. 9 at the show.
Under the header “EVERSIFY – because magazines and newspapers need time” practical, real-life case studies will show the impact the mobile publishing solution has made at both large daily newspapers as well as regional publishers and agencies.Descargar Comunicado de Prensa
The big data journey of publishers worldwide – how they deal with data, how it impacts their organization and the first promising results in increased user engagement. In short: the INMA Big Data for Media event in London. Or how I discovered big data is no exact science, it is a process of discovery.
Brazil based Revista Publish has embraced the world of automated mobile publishing after investing in Eversify, the mobile content publishing software from Agfa Graphics.
Revista Publish wanted to create a digital version of its quarterly online magazine for mobile devices, in response to the boom in readers consuming content in a multichannel way. However, the company’s in-house mobile publishing capabilities were limited, so it turned to Eversify to automate the production process and create a mobile edition of the magazine that reflected the professionalism of the publication.Descargar Comunicado de Prensa
German newspaper publisher, Mindener Tageblatt, has streamlined production of the mobile version of its newspaper using Eversify, the mobile content publishing software from Agfa Graphics. The cloud-based solution has automated the entire production and publication process, enabling the publisher to deliver content optimized for smartphones and tablets.
Big data for and by the media – what challenges ahead and what opportunities these two words hold. I often wonder who is triggered by these buzzwords in this publishing industry of ours? Small, medium or big publishers? Especially as I’m heading up to one of the most important events for the media industry next week: the “Big Data for Media Week” organized by INMA in London.
Batteries are now fully recharged for the 2017 publishing challenges ahead!
In my last blog, I talked about the healing effects a digital detox may have on the way you process the digital tsunami coming at you. I hope you enjoyed your free time over the holiday period and that your batteries are now fully recharged for the 2017 publishing challenges ahead!
The resolution cheat route – don’t detox, be selective.
What’s your New Year’s resolution? Work less, spend more time with family, enrol for a dry, alcohol-free month, … You name it – I’ve seen it all pass by over the last days. What surprised me most is how many young people were doing a digital detox for a month. A whole month not checking your mobile or iPad? Can you really keep this up in today’s news-driven society?
In my experience, time passes faster now than it did at the start of my career. Not to mention the warp speed technology advances at. Between keeping up with the tech and keeping track of time, business is to be done. We set ourselves a goal early in the year to properly inform the market on multichannel publishing. Which is why we participated in many a show. And as I look back on 2016, I am amazed at how interesting, surprising and successful these were.