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The mobile push

The fifth technological revolution – where does it leave content?

The 86th INMA World Congress looked to tackle pressing issues faced by the publishing industry today. And although the event took place end of May, the key INMA elements stuck by me. I’m curious what you think.

How do you think bolder in the media space? How do you make data actionable? What is the truth behind paywalls? Many a speaker raised one of these questions. I was keen to hear how the answers, devised to address a broader audience, would at the same time present an insight into the value of curated content.

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The mobile push

drupa 2016. Turns out we’re not nuts.

A few weeks ago we published a blog on the drupa website on how we’d be promoting mobile publishing at a print show to attain the #printdigital symbiosis. A bold venture, but a smart one considering how multichannel was prominently featured at the show.

Agfa Graphics put the software developments on display and we were proud as punch to be able to introduce mobile publishing to the drupa audience on this beautiful stand.

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The mobile push

Mobile publishing at a print show? Are you nuts?

Good content makes the world go round, we can all agree to that. But what constitutes good content when it comes to published content?

Social messages are incredibly volatile and get discarded almost immediately. Anything online can be edited or deleted at the click of a button. But printed content gets written, proofread, edited, put in a graphics design, preflighted and eventually actually printed. Whether offset or digital print, the sheer technology adds extra value to the content a publisher wants to disseminate.

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The mobile push

A huff and a puff and a click away. #adblocking and your basic publisher options.

Adblocking is a key growing threat to online publishers who rely on advertising revenue. Because although content remains King, even the King has to put food on the table.

People who use adblocking are held responsible for the drop in sales revenues. The funny thing is, when asking around a room, the majority still does not use adblockers. So who is this minority that uses adblocking and why are they making such an impact on sales drops?

 

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The mobile push

Enough with the gloom and doom already. This was #AMEast16.

Participating in America East always feels like visiting a friend who lives too far away for a monthly visit. You can’t believe it’s been another year, but within minutes you’re picking up where you left off a year ago.

ProImage and America East have been friends for over 15 years now and we never grew tired of one another. The show keeps bringing together a loyal and targeted visitor crowd, but also manages to allure new decision makers in the news media industry.

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The mobile push

Once upon a time a good content piece was born.

Four score and seven years ago, in the last blog on #DISummit, I mentioned that if Content is King, it should sit on a quality throne. The statement got me thinking about storytelling.

Storytelling is what makes the world go round. Childhood stories read by loved ones, lulled us into a carefree and happy sleep. As adults, brand stories get us excited about marketing campaigns and make us consume the product or service. The common ground: quality.

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The mobile push

#DISummit – sharing is caring.

As I flip through my notes on the #DISummit, I am again in awe of what was accomplished in a mere 3 days. If ever you feel starved for content, have a look at these presentations – http://www.fipp.com/news/fippnews/dis-2016-presentations

I, for one, did not take enough notebooks with me. But there are some learnings I’d like to share with you. As we’re in the mobile publishing business, I attended most presentations related to that topic. I came to the conclusion that the reader’s content strategy actually boils down to 3 simple steps:

  1. FOCUS
  2. ANALYZE
  3. MOBILIZE

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The mobile push

Agfa talks the future of mobile publishing

Rainer Kirschke is the Business Manager Mobile Publishing at Agfa. He will be at the Digital Innovators’ Summit in Berlin to talk more about why Agfa is eyeing mobile publishing as an opportunity, and how its technology can help publishers develop their mobile value proposition. He spoke to us (via email) ahead of the DIS.

 

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The Mobile Push

mobile content – the reader retention struggle.

Are you reading this on your mobile? Chances are, you are. The latest Gartner releases alert us to a significant increase of smartphone sales. That means content has never been as accessible as it is nowadays. But in an era of mobile content overload, which content (app) makes it to the first screen? The reader has become critical of what (s)he is (not) allowing on his mobile. Publishers who are developing cross-media selling proposition need to worry how they can gain/keep top of screen awareness with their readers. Read more …