From March 20-21, the contemporary venue of the Deutsche Telekom in the heart of Berlin hosted the annual Digital Innovators` Summit. 600 visitors from 37 nations joined 70 speakers, enlightening the information-starved audience on the present and future of the digital media industry. Publishers, journalists, founders, venture capitalists and CEOs alike mingled and mixed, turning the show into a true multichannel nirvana.
The big data journey of publishers worldwide – how they deal with data, how it impacts their organization and the first promising results in increased user engagement. In short: the INMA Big Data for Media event in London. Or how I discovered big data is no exact science, it is a process of discovery.
Big data for and by the media – what challenges ahead and what opportunities these two words hold. I often wonder who is triggered by these buzzwords in this publishing industry of ours? Small, medium or big publishers? Especially as I’m heading up to one of the most important events for the media industry next week: the “Big Data for Media Week” organized by INMA in London.
Batteries are now fully recharged for the 2017 publishing challenges ahead!
In my last blog, I talked about the healing effects a digital detox may have on the way you process the digital tsunami coming at you. I hope you enjoyed your free time over the holiday period and that your batteries are now fully recharged for the 2017 publishing challenges ahead!
The resolution cheat route – don’t detox, be selective.
What’s your New Year’s resolution? Work less, spend more time with family, enrol for a dry, alcohol-free month, … You name it – I’ve seen it all pass by over the last days. What surprised me most is how many young people were doing a digital detox for a month. A whole month not checking your mobile or iPad? Can you really keep this up in today’s news-driven society?
In my experience, time passes faster now than it did at the start of my career. Not to mention the warp speed technology advances at. Between keeping up with the tech and keeping track of time, business is to be done. We set ourselves a goal early in the year to properly inform the market on multichannel publishing. Which is why we participated in many a show. And as I look back on 2016, I am amazed at how interesting, surprising and successful these were.
#WPE16 – hybrid on track, #printdigital revisited.
The need to monetize content on numerous platforms has encouraged newspaper, magazine and book publishers to adopt a number of different solutions to meet their content management requirements. For most, a rocky road trying to match expectations with reality. So, en route, they went to Wan-Ifra #WPE16 to check if there is something better on offer.
App-ealing content – the Scandinavian way
How content is consumed is changing. We all want to access information in a multi-platform way.
Loyal readers may subscribe to, and consume, the printed word initially. Then they may look to online and mobile applications to continue reading or find additional content. More transient readers may first scan mobile content before seeking more details either online or in print.
E-papers for mobile devices – or how a local media company goes cross-media
In the digital age, even a media company like J.C.C. Bruns in Germany needs a consistent multi-channel and multi-product strategy, if it wants to survive. Even though its traditional flagship Mindener Tageblatt (est. 1856) only operates in a local market. For us, the traditional print channel remains the most important information and advertising medium – in terms of both business and brand management. And yet the conventional core competences of content procurement, preparation, processing and sales require continuous qualitative improvement. Simultaneously, one must generate consistent digital products that meet users’ needs. All the while making sure all channels and product levels (print and digital) are linked in a smart way.
Entertainment, the new content disruption. What Pokémon Go teaches you on content publishing.
Catching Pokémon has more appeal than catching up with the news; that’s one result of the furious success of Pokémon Go, one of the most successful apps ever sold in the shortest period of time. The combination of app with augmented reality results in something like an “outdoor sports” activity. Based on its popularity, we must ask ourselves: “Is this really the entertainment we are looking for?” And if so, what can publishers learn from the success?